The Animal Expert
Your pets deserve more…
Archive for 'Ads'
Pet ads are among the most popular
Posted on December 9th, 2009 by admin, under Ads.
Did you know that our cats and dogs as well as other domestic animals deserve the best nutrition possible? That’s a message that couldn’t be broadcasted enough through media, pet press and advertisements of pet food because far too many people choose to feed their pets food from their own table. Advertising therefore should be educating us about pet food and not only informing us of how good the product is.
So let’s talk about pet food ads and promotional products today. These ads are among the favourite among people because as research shows people love to watch animals on screen and on the printed page. However important it is to show a cute kitten or puppy and instantly win the viewer’s hearts, it is also important to make that customer go and actually buy the product. With printed media and the internet it is easier to get serious information like nutritional tables and quality research across to the reader. On television it should be incorporated into a lively ad in the form of an expert’s advice or short insight into latest research. Showing a vet in his office or scientists in labs will add weight to the ad and make the viewer trust that manufacturer more. We hope this advice is helpful.
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Educate your customer
Posted on November 13th, 2009 by admin, under Ads.
Pet food is important for the development of young animals and the well-being of older ones. There has been a tendency to save on pet food lately and start feeding various pets food leftovers from the dinner table. That’s why it is very important to advertise pet food in an educational manner with promo items and not only offer self-praise to a potential customer but present important nutritional facts in the advertising.
Of course as a manufacturer your goal is to sell the product. In the case of pet food it is also your goal to educate the customer and make him realize that providing the best nutrition for his pet is his main objective and that it cannot be achieved without good canned or dry pet food. The importance of choosing the right fodder for a pet cannot be underestimated. Even the same species will have different types of food best suited to them depending on age, state of health and level of activity. Puppies will need very different nutrients than dogs in their old age. So all of this valuable information should be available from your advertising and not nly by means of
custom pet gifts. Also the place of ads is important, so choose only the best pet magazines, shops and online sites.